Customer Churn Prediction
In many industries, it costs 50 times more to acquire a net new customer than to retain an existing customer. This results in a negative customer life time value (LTV) i.e. revenue from a customer not realized prior to them cancelling a product or service.
Many marketing teams spend hundreds of hours analyzing their customer data to understand churn triggers. By knowing the churn trigger of a customer, the business can push retention offers.
How Our Company Can Help You More
Our team of Data and IT experts typically hold discovery sessions to gather detailed information on your existing data set. They will work with you to define an initial set of churn KPIs that are relevant to your business.
Once the data is fed into our ML-based solution, it will identify churn triggers. Using these triggers, the solution will predict customers at-risk of churn, for each micro-segment. Empower your marketing team to understand customer churn triggers, minimize churn and increase loyalty to your products & services.